In the old days (not that long ago), marketers would craft their message and push it out to the masses. Vehicles used included TV advertising, radio advertising, newspapers and other tools. These were good for taking your message and sending it to the masses.The old model has been turned upside-down. A combination of factors has brought this about: 1) Technology has made it easier to send email thus we're all getting WAY too much email. Our filtering systems (both technological and psychologic... more