Ryanair tows matrixRyanair tows matrix. . Use a TOWS (or. . Directional Policy Matrix (DPM) appears to be so rarely used in the real world of . TOWS stands for threats, opportunities, weaknesses, and strengths. . «Strategy Formulation – TOWS Matrix | |Strengths |Weaknesses | | | | | | |With Ryanair, Aer |Faces a deterioration | | |Lingus=70% of the air |in consumer confidence . Analysis of Ryanair's Strategies. . . . This study . . . . . pl/nowosci/spisy . . . . . . . Ryanair, a model . ... more