You’ve probably heard the old saying: “Doing the same thing over and over but expecting different results is the definition of insanity.”One of the secrets, one of the major keys to my success is my willingness to try something different.I try different press releases, different postcards, different sales letters.Sometimes what I try is completely outrageous.But many people have difficulty thinking up the different, outrageous things to try.I can highly recommend a book that wil... more